Task 3- Planning for magazine

Task 3- Planning for magazine

Mock ups of two front covers and two content pages-

-In this page, I produced two mock ups of my fashion magazine covers and content pages. The first two mock ups which are presented, initially shows the positioning of the elements I am going to use for my fashion magazine. I included the generics features which are commonly seen in numerous fashion magazines like the masthead, cover lines, main cover lines, and bar code etc. The first two examples I made, just show the positioning of these elements. I have created huge boxes in order to show the amount of space I might need. While for the following two examples, I have included the actual wording of my fashion magazine. By doing this, I am already brainstorming ideas and thinking ahead of what I might incorporate for my actual fashion magazine ideally, I might chose and pick certain texts which stand out and grab the audience attention more. The last three examples which are shown, present the pictures and colour schemes I might use. The reason why I chose to do this is to know if my layout is successful and communicate the main concept I am going for, I wanted each elements to complement each other and not look chaotic. I have used software called Photoshop to produce these mock ups, in order to illustrate the planning process and ideas I might want to incorporate within my fashion magazine. 

Fashion magazine front covers-

                    

Example 1- (shows positioning of each elements)

  

Example 2- (shows the wordings I might use, this example shows more detail in terms of font, style of font, and positioning) 

Example 3- (shows the main image incorporated with the all the texts, a colour scheme has been included to show what the actual fashion magazine might look like). 

Fashion magazine content pages-

-For my content page, I decided to do a simple mock ups on what my potential fashion magazine content page might look like. I have shown this through a visual aspect by using software called InDesign by using this software, I found it easier to navigate and draw the elements I want to incorporate. This is because; I can easily draw and position text boxes if I feel that my magazine content page layout is not effective or doesn’t appeal to how I would like my content page to look like. I decided to take on a simple approach by drawing text boxes and marking them ‘body of text’ by doing this, I can show to anyone who is looking at my design that I have thought about the spacing of where my writing is going to go but, I haven’t decided on the actual wording for these boxes. I have also included headings for each section as; I have already though about this and have a brief idea in the content I want to show to my audience.  The box which has the cross in the middle, shows where my pictures will go ideally, I want my content page to be more visual than text led. This is because; my audience base is quite young therefore,  by including more text my audience can be put off and might not be interested in my fashion magazine.  In order to produce these mock ups, I had to look online and see the generic features which are evident in all fashion magazine content pages. For me I found this beneficial as, I know how to position and got a rough idea in what my heading titles should be.

Example 1 (mock up)-

Example 2 (mock up)-

Example 3- (pictures I might incorporate within my fashion magazine content page)-

Call sheet-

Scout your potential locations-

-The locations I might utilise to take pictures of my magazine front covers might be in the studio by altering the backdrop and in Hackney Wick. The reason why I might choose to take my pictures in two distinctive locations is because; I want to communicate the aspect of street style fashion through an alternating outlook. 

Studio- The first location I might use for my magazine cover 1 might be studio as, I feel that the backdrop will be more simplified and not sophisticated in relation to my first location. For each shot I take, I might alter the backdrop by projecting an image from the computer to the backdrop, or add lighting gel to get undertones of different colours together. Ideally, the studio backdrop will highlight more of what my model is wearing than what the background aesthetics will look like. By doing one of my fashion magazine cover shots in the studio, I feel that I can easily achieve a more professional, high-standard look as, I can alter the backdrop, change the lighting, and use additional props prior to my second location.

Hackney Wick- The second location I might use for my magazine cover 2 might be Hackney Wick. The reason why I might choose this location is because; I specifically liked the urban, edgy murals which communicated the cultural aspect in which Hackney Wick is known for. Residents who live in Hackney Wick are aspirers of artists and are vocal on what their aspirations are. In the same way, I want my audience base to feel to feel this same aspiration through their fashion choices.

One of the murals in which my model might pose by, will be a graffiti art of a person from a different ethnic background. This is because in my fashion magazine, I mentioned how I want to show a combined unity of Street style fashion and different types of ethnic backgrounds coming together as a whole.  The notion of diversity can be seen as a central theme for me as, I believe that numerous fashion magazines tend to lack in defining different ethnicity as equal.

The second mural in which I might use for my magazine front cover 2 might be a graffiti art, which has words communicated through an art form. The reason why I might use this location is because I believe my audience base will be able to relate to this typical urban lifestyle. In my opinion, I believe that this type of mural will be more effective for my model to pose by as; the mural has subtle colours, which won’t be chaotic for my model to pose by. This is because for my Hackney Wick shoot, I have decided that my model will wear a combination of Street style clothing in contrast to my first shoot. Therefore I want my model’s clothing to still harmonise with the mural, without making it look to confusing. 

Flat plan-

https://docs.google.com/spreadsheets/d/1q-m4kzD-HuiVwOc869KRK77UwObAAr2bdd03ZdSExKM/edit?usp=sharing

https://docs.google.com/spreadsheets/d/1fKX0sRegD9GNDt22BNkeYsWv1m35x_jzwXtEbD-X82w/edit?usp=sharing

Task 2- Audience profile (2)

Task 2- Audience profile- 

Describe your audience?-

-My fashion magazine will be themed around the concept of street style fashion hence; I will produce a fashion magazine which will be intended at 16-25 year old. The reason why I have selected to specifically aim at the youth is because, I believe that street style fashion is something is which the youth can adapt and turn into their individual style. My fashion magazine will be specifically aimed at women because, I want to construct an in-depth content featuring clothing styles +tips which could be beneficial and vital for a women to know. If I include men within my fashion magazine, my content might have to be limited in order to fit both genders in, which I don't want to do. The social grading of my magazine will be aimed at the youth with a social grading of B, C1, and C2 as, in my fashion magazine I am going to include content which offers quality clothing alongside makeup. The content which is shown in my magazine will differ in terms of price as; I want all types of people from my social grading to purchase clothing + makeup from my fashion magazine. Most of my audience will any ways be in education and have some form of job to support them, so I feel this social grading seems acceptable for my fashion magazine. The ethnicity of my fashion magazine will be a wide range as; I want to communicate the concept of diversity through my fashion magazine. This is so, my audience who are from different ethnic backgrounds can purchase my magazine as, they will feel emotionally involved by the representation of all ethnicities together.

Psychographics-

Aspirer- These types of people are vital for my fashion magazine as, they will aspire to know more about the culture and background of street style fashion.

Explorer- Will have the tendency to know what street style fashion is and hopefully purchase the magazine as, they want to know more about the fashion and culture itself. 

-This is the first page of the Vogue Korea media kit after the title page, in this page titled the ‘Fashion Bible Vogue’ it describes and delivers contextual background about Vogue Korea. The fact that the title incorporated the phrase ‘Bible’ can connote that Vogue Korea is a magazine that everyone should swear by and belief the content and fashion which they produce. By inserting all the positives of Vogue Korea at the beginning of the media kit, can entice people to read Vogue Korea as, they want to read a magazine which is the best and provide for the best.  After the explanation of Vogue Korea magazine, a small box of information has been written which describes the launch, print readership, and social media fans. I believe this is significant for the audience to know as, the audience might want to know about the overall portrayal and how Vogue Korea grown over the years. Illustrations of a magazine cover, tablet, and phone is seen which is used to visualise how Vogue Korea become powerful by these platforms.

-In this page called 'Powerful platforms', it illustrates how Vogue Korea is becoming more dominant and powerful if all the elements of social media and advertising come together. This can be vital for Vogue Korea as, Vogue Korea will be more widespread to others and increase it general audience base. The audience can reach out to Vogue Korea in any platforms, and can still get the updates on the magazine issue or general news if they want.  Below the illustrations, mini subheadings are shown which display the type of platform Vogue Korea uses e.g. print magazine, Vogue.co.kr, social reach, and events. While below the subheading, a body of texts is seen which briefly defines the main aspects and positives of utilising these platforms.

-From the media kit of Vogue Korea 2017, the readership is transparently dominated by the female audience, which is visibly evident through the 80% print and 82% website. While for male readership, the statistics is massively declined by 20% print and 18% website. From these statistics, I can articulate that Vogue magazine is particularly successful with the female audience as; Vogue predominantly highlights more women in the cover then men. In society, numerous people associate Vogue to be a female based magazine due to their aesthetics. In the bar chart shown, it also expresses this information as women aged 25-34 years old, has a higher preference to Vogue due to the amount of money they have. From this bar chart, it is apparent that readers who read Vogue have a higher household income which is stated ‘over 7 million KRW’. This means that the audience for Vogue is for wealthy individuals as; I wouldn’t expect these statistics from a working class citizen. The table which is positioned on the right hand side also displays additional information like where most of Vogue’s readerships come from e.g. in Seoul/Gyeonggi the readership is 60% print and 64% website, while for other the readership is 40% print and 36% website. From these figures, I can tell that Korea has a huge readership of Vogue magazines in one area than the other as; Seoul/Gyeonggi dominated the others by a huge percentage.

-In the print magazine page of the Vogue Korea media kit, it displays how the company is organised and prearranged by constructing a 2018 editorial calendar, which illustrates on what specific issue will be catered for each month. This shows that Vogue Korea knows what to arrange or organise beforehand, in order to produce a magazine issue which the audience will adore. Also in this page, illustrations have been positioned at the bottom of the editorial calendar which can help the audience to visualise on what the theme of the magazine might be in the upcoming months. The sentence ‘Vogue Korea’s fine reputation amongst readers in the 20s and 20s comes from creative visual and unique contents’ can show that Vogue Korea already established that the younger audience base are more creative and imaginative when it comes to fashion.  Therefore the company is trying to push the boundaries of fashion by producing content which is innovative and unique to the youth.

-In this page, called ‘Vogue.co.kr’ it displays how Vogue Korea has unrivalled traffic amid other fashion magazines, which continues to expand and grow. From the statistics below, it presents how monthly unique visitors are 2.5 million and monthly page views are 48 million. Seeing these statistics, I can tell that Vogue Korea not only cares about existing consumers, instead Vogue Korea invites new readers into the community of Vogue Korea. Illustrations are also publicised on the page, which shows a tablet, phone, and the website online. These illustrations can show how Vogue Korea is beginning to be accessible digitally on the web and other technological devices.  It is apparent that Vogue Korea aspires to increase their readership and fan base, by showing to audience their huge statistics of their readers now.

-In this page, the Vogue Korea media kit defines the ways in which Vogue Korea can be accessible on social media. This can be seen as a beneficial aspect within the Vogue Korea media kit as, Vogue Korea can maximise their contents and produce trending issues based on their digital audience. This means that the audience can find contents and magazine issues which are tailored to their own fashion type easily, and be updated with recent news. Below the writing of text, Vogue Korea illustrated the social medias in which they utilise and their followings e.g. Facebook, Instagram, Twitter, Kakao Story, and Kakao Plus. From these social media sites, it is apparent that Facebook has the most, dominant following then the other social media sites. In my opinion, I believe that Facebook is more prevalent than the other social media sites as, Vogue has an older readership hence; they will use Facebook which is associated with the older demographic groups. Below the number of followings, the hashtags of each social media is displayed so the audience can connect to Vogue Korea more on their social media sites.

-In the events page of the Vogue Korea media kit, it express how Vogue Korea is also influenced through a different aspect by events which inspire the industry as well as the audience itself. For me, this page is an unusual twist for me as, I didn’t anticipate that Vogue Korea will go an extra mile to do events which the audience and industry can physical see. Below the text, some examples of events are shown which are recent. For example, the ‘Mode & Moments: 100 years of Korean fashion’ was shown in 2016, which was the first ever exhibition to showcase the modern and contemporary fashion of Korean fashion. In this exhibition 400 costumes are exhibited of the 60 top Korean designers through partnership with Korean artist. While for the second example, the event ‘Vogue x Peaceminusone pop up store’ (led by street style brand G-Dragon) was a pop up store which had limited edition collaboration products. This was a beneficial experience for the audience as, young consumers easily got engrossed to this event. For Vogue Korea, holding events like this is a crucial aspect to increasing their readership as; audience feels more connected to if the events are created for them. 

Task 2 Audience profile

A la mode by Sadia Islam

Readership of Vogue Korea magazine-
Infogram

Infogram

Task 1a Case Studies